Finding the Right Client: Monday Musing

Pain is not a life sentence.

If you’re reading this, I want you to get up and do 10 squats (if you can’t squat, do 10 push-ups (from your knees or even on the wall)) before you continue reading.

Done? Good- now don’t you feel better?

I run into a economical issue every once in a while. My business is young, and I’m selling lifestyle change. Those things combined mean that I sometimes get clientele that aren’t ready for what I’m selling yet. Being ready to commit to changing your habits isn’t a place everyone is at, and while my services would benefit pretty much anyone- not just anyone will do the work to get the benefits.

The health and fitness industry is fraught with “quick fix” pitches. Everyone wants to find that cure-all for their aches and pains, medical conditions, or extra pounds. They’ll buy into anything- from fad diet programs, fitness dvds and equipment…

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