Tag Archives: boss lady

Wild Goose Chase

A wild goose chase is defined as a “foolish and hopeless pursuit of something unattainable”.

This is not the path I’ve chosen.

If you follow my channels at all, you’ll likely have noticed I am all over the map lately (lol, lately..). It’s been fascinating to me to observe people’s reaction to this gypsy lifestyle I appear to have adopted.

Many don’t question it at all.. having experienced who I am and seen the unshakeable faith I have in where I’m headed. Others approach it cautiously, seeming to wonder if I’ve A) lost my mind or B) become addicted to the not so wild goose chase that can be self discovery and/or C) am running from something. The latter usually seem to come from a place of fear.. “how are you going to put down roots?” “are you making any money?” “how can you be effective if you’re so busy all the time?”.

Within this year I’ve ventured across western Canada numerous times. At first for seemingly standard board meetings, then back for a cautious venture into possibility, then more dedicated efforts into what could be, and now well within the realm of “shit, this is happening”.

Somewhere along the way I have lost the thought process of “this is for the next five years, but not right now”- and gained the sense for when and what fits, and when something does not or isn’t timed right. This, while seemingly a developed skill, is simplified when you permit connection to that inexplainable voice/sense/instinct inside.

Through these ventures I’ve gained roots not to physical places or things, but deep into my own being. Through travels all over the world I’ve been able to observe my self, and now I can grow from roots being put down deep within. I’ve been able to see and understand where I’ve been, why I do what I do on whole new levels, and walk with an even more steadfast purpose towards where I’m going no matter what the physical location or “practicalities” are.

The beauty of this is learning the absolute power of synchronicity. What I used to contempt-fully view as having patience, I now know is just the art of letting things unfold as they always will. The secret to this art is truly understanding and valuing the gut instinct that resides in each of us. The trust and conversation that is necessary for one’s path to unfold gloriously is not a natural skill for many, unfortunately, but luckily an available skill for all to develop.

In this existence I find it next to impossible to ignore the voice and nudges from within. Some view this as a impulsivity and a immaturity. Some understand to some level. Some admire. Some live vicariously through it. This isn’t meant to be written as a lecture- just an observation on what I’m observing through this phase of growth and personal study. I know I’m on my right path, and part of that path is sharing the information I experience.

It’s not rocket science at this point in time to note that many of the aches, pains, and complaints I deal with in my line of work with clients stem from voices not heard within over time. Part of the reason I’ve taken the steps to grow a national client base is that the more I consult all kinds of people, the more I see a deficit in who we allow ourselves to be.

Take a recent conversation for example. This past week I spent at the Ag in Motion event just outside of Saskatoon, as a consultant and columnist for GrainNews on the topic of Fit to Farm. At this large scale event my job was to hang out at the publication’s booth and chat with readers of my columns. On the last day, a kind and lovely farmer approached me regarding a new symptom of not being able to lift his foot properly. Long story short we deduced the problem to a longstanding issue in his back, which was highly correctable with some effort (as most things are).

After chatting for quite a while and consulting with him – he commented “well, I’m just an all over mess anyway- there’s probably no way I’ll ever be completely well again!”. (this isn’t an unusual comment for me to hear). I found myself calmly yet sternly affirming to him that there was no doubt in my mind, as a health professional, that he had a high potential of being exactly as functional as he wanted to be.. and that that was up to him.

I was a little shocked at the bluntness of my external reaction- yet I’m also kind of over sugar coating people’s opinions of themselves.

Thankfully- his reaction made it worth it. It was something he clearly did not expect to hear, yet was clearly extremely thankful to hear. “Thank you for telling me that.. I DO want to be healthy and it means SO much to me that you think it is possible”.

How often do we downplay our possibility? How often do the words in our heads or those coming out of our mouths affirm our possibility of success/happiness/health/ambition (or the opposite?).

What I’ve noticed in these few months of testing the possibility of what I want, can, and will do… is how powerful intention is. We design our realities, and the framework we have to work with is the thoughts and awareness we hold for ourselves in each moment. If you look at the authentic leaders and success stories of our day and age, you will see a trend. Purpose, self-discovery within that purpose, self-worth cultivated through faith and lessons directly from attempt and failure on repeat.

Through a constant examination of fears, negative thoughts, how my expression (words that exit my mouth and float through my brain) directly (seriously) impact my reality I’ve begun noticing the constant signage and suggestion from within and all around us. As I pay attention there synchronicity that fills my life with the “right” people, opportunity, and the precisely correct tests and challenges for me to go through.

Replace the worry that comes with the unknowns with faith that if you listen, observe, and choose your intentions for yourself wisely that the lesson and subsequent next steps do indeed become quite obvious. You can’t escape your pain? What are you holding onto that’s chaining you to the chronic message from your body? Stuck in the negative? What are you saying and thinking that puts your energy in the deficit? Wondering why things never work out? Is there a voice asking you, begging you to listen.. trying to remind you of something you authentically wanted but haven’t pursued? Every. Damn. Interaction. Has. A. Question. And. A. Answer. If. You. Listen. And. Observe.

 

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10 things I’ve learned in 3 years

About 3 years ago I started marketing my skills to a population I was familiar with. 

Within a few months I was running a small, client focused business. Starting with weekly fitness classes advertised to one specific group, and then a research project based on the same group. I found my first few regular clients- who have stuck by my side to this day. Then came doing workshops and seminars- a handy asset to working with niche populations. 

A year later I began marketing my practice as a Kinesiologist and Movement specialist, and soon after that branched from my niche market into my first location in a rural gym setting as the clinician. Then, not long after that, I certified as an Athletic Therapist and continued to run my rural practice and mobile based business. Last fall I found my first city location and cut down my mobile practice to settle into a set location. 

I messed up my first window decal. I was so tired a few times I napped on my table in between clients. I still spend almost as much time travelling to new rural contracts as I did when I was a purely mobile based business- just a little smarter now with my scheduling (most of the time). It took me 6 months to build a steady client base in the first location, and now at almost the same in my city spot I am building a steady base here. Within the first 6 months I was also lucky enough to take on my first associate,  a fellow AT to fill the empty space while I’m bouncing between locations. 

I knew early in my University career that I would be better of being self-employed. I already had a strong sense of what I wanted, and where I wanted to go (although, that has changed over and over again through the first few years already). The idea of taking my own risks and building my own successes never scared me, however I did learn much more then I thought I needed to know way back as a 2nd year. 

Approaching my 3rd year working for myself, I am proud that my own business is now my main source of income. This Spring will be the first spring I am my own contractor, having phased out my part time positions and only kept the contracts that allow me to do me, and build Integrative. 

The last few months I’ve been reflecting on my purpose and my visions- and with that has come some enlightening memories and lessons from the first few years in business. So, in no particular order… here’s some of the things I’ve epiphanied on.. 

Quadruple Check your Marketing Materials

I mentioned earlier how I messed up my first window decal. Before that, I messed up my first big order of business cards. Seriously- there is possibly no more humbling experience then excitedly opening your latest vista print order and realizing you’ve made a typo, ordered the clear backdrop instead of the white on (when your logo has a white square behind it), or put the wrong credentials in the wrong place. Check it once, sleep on it, check it 40 more times.. then press check out. 

Treat people honestly and with integrity

And they’ll be your clients forever. This seems super obvious, right? Unfortunately in the health care professions I’ve seen and been hearing from clients that it’s a rarity. And I’ll admit, sometimes it’s not easy either. Health care professionals are hugely prone to burn out, and we are human. However- does this make it okay to write of a patient because of a first impression, or forget to listen to their whole story and perspective just becuase we think we’ve heard it all? Not really. I’ve had clients in the last few years that frustrate me, throw me under the bus, or give me a certain impression right off the bat. Ultimately, it’s not your job to babysit clients… and sometimes you’ll get blamed for that. But you know what? 9/10 within a few sessions of dedicating an effort to hearing them out, giving them every chance, and guiding them towards what they’re really trying to express- the whole picture changes. No matter what business you’re in, or what kind of clients you’re dealing with… often giving them a few chances to really open up to what they need from you is hugely beneficial for them and for your business. For that 1/10 clients that wasn’t happy, caused an issue, or wrote off the plan… well, they were great learning experiences.. and just a part of this thing we call humanity. Roll with them, and you never know.. they sometimes show back up at your doorstep. I’ve had clients that expressed interest years ago, and are now just making the decisions for themselves to come see what I can offer them. Something they definitely won’t do if you also wrote them off. 

It’s okay to take a day off…

Adding to the above point… sometimes we DO get burnt out, or have a day where we just are not up to dealing with our day. Someone asked me not too long ago if I ever take days off. The answer was yes, but I don’t schedule them (except for Sundays.. step back from my Sundays!). Guaranteed if I schedule set days off those will be the day I get the most booking requests, or have a board meeting scheduled. I’ve noticed that days off come naturally. Either the weather makes it impossible to drive to clients, all my clients go on vacation seemingly simultaneously, or my body tells me I need a day. Listening to what is presented to you is HUGE, and nobody will blame you if you cancel on them with good reason once in a while. For someone who works generally 60hr weeks over 6 days, majority of the year… I have yet to have anyone write me off because I called off a day or two here and there unexpetedly. I love what I do, but in order to do what I do well- I HAVE to make sure I’m at my best. I am also quite blessed with great clients who make my day to day work an inspiring time. Rarely do I actually WANT to take a day off from that! 

Never. Stop. Learning. 

Yes, conferences are pricey and textbooks are boring, and there is always too much to read when it comes to articles, social media, and other professionals’ work. HOWEVER… when I start getting stale or bored with my treatment plans, or fall into a rut.. they only thing that drags me out is new material. I come back from workshops completely and utterly fascinated by what I do again, and refreshed. For a week or so I talk way too fast and regurgitate so much information into client’s ears they usually leave wide eyed and terrified.. but I have fun. It’s a great burn out prevention method… and an easy way to feed a travel addiction, with business write-offs 😉 

Triple check your schedules and review your day the night before

My intern calls it the “classic Kathlyn” when I text her that I’m running late or have completely reworked my day last minute. I’ve been doing this since high school, booking myself silly and then wondering why I have days where I am running non stop and never on time for anything. I definitely still do this- I genuinely think it’s just part of my charm, apparently. I have learned that if I review my numerous schedules the night before, and remind myself what my motivations are for the next day. I also make sure I’m syncing my schedules every few days. Slowly but surely I’m less and less late for things… slowly.. but surely.. 

It’s okay to not have an answer, and it’s okay to not be cookie cutter.

There’s been so many times in the last few years that I’ve just not had a clear answer, or needed to go research, or had to explain something that I was still trying to understand myself. This is one things I’ve really come to appreciate from my University program.. they not only taught us thoroughly on the theory, but on having confidence in our explanation (even if we were internally freaking out). It’s okay not to know. And, it’s okay to be saying something different from what someone else has said. In the health care world, every specialist is likely going to say something different. If my decision doesn’t match theirs, it doesn’t mean that either one of us are wrong.. therapy, rehabilitation is all about trial and error sometimes. While balancing a patient’s mental state and keeping everyone involved motivated. There is absolutely no cookie cutter approach to this.. and that is perfectly fine with me. It wouldn’t be pretty blasais otherwise, no? 

Learn to decipher when it’s the pain talking, and when it’s your client’s real personality. 

I’ve begun working with more and more patients with chronic pain. The first few sessions with these patients is always a battle of “I’m pretty sure they hate me” running across my mind. I’ve realized that they probably don’t have a huge opinion on me as an individual. They’re coming to me in a place of frustration, exhaustion, and chronic levels of pain. They have bigger fish to fry. They’re short speaking style, closed off personality, and questioning is more then likely a defence against what they’ve already experienced within the system and through their injury or condition. My only job is to try and change they’re perception of the pain, and treat them as a fellow human being. It’s not my place to take anything personally, as a professional- only to listen to their reactions and adapt my treatment plan to best suit their state. They come around, they always do- some in less time then others. Some even without quick changes in their symptoms will appreciate your effort and care more then anything, and this usually is the key in unlocking the doors they’ve closed off against people trying to help. 

It’s okay to charge for what you love to do. 

This one is a constant internal battle. Probably my biggest insecurity is asking people to pay me. Or telling people pricing. I truly love what I do, seeing patients improve is usually my greatest reward (cheesy, shuddup). However, I also have aspirations and travel plans, and bills, and rent, and expenses like food and hydro to pay. Oh, and a car. And an affinity for Starbucks. I’ve also recognized that 95% of clients value my work and want to pay me for it. They don’t hesitate to pay for the service they’ve booked. If anything I’m always the one making it an awkward exchange. If you take pride in what you do- show it by pricing yourself accordingly. One thing I wish they taught us more in University was how to price our services accordingly to their value, and the standards in the province. Underpricing leads to undervalue, while over pricing gets missed in the market. It’s a fine balance. 

Connect Connect Connect!

We live in an age of word of mouth. Whether it’s shares on social medial, tagging, or regular face to face meetings.. other people’s opinion of what we do business wise is uber important to success (yes I said uber). This isn’t something that’s taught very often. I think it should be. About 15% of my current client base found me over social medial, another 30% or so found me through events and educational workshops.. the rest found me from word of mouth referencing. Every percent counts when you’re building, so don’t take for granted the power of a good social media presence, a solid networking plan, and impressing every client in some way. Being able to network comes from a place of having a sense of your purpose. Having drive and having a deep seated passion for what you do, and where what you do can take you. Big or small. People love people like that. People you want to network with, anyway. Learn how to sell yourself, and exude confidence in what you have to offer on any front- while remaining humble. Tough at first, especially for someone more prone to the intervertebral side of the spectrum- but once you learn it it’s like riding a bike. 

Stay professional, especially when people surprise you

As with anything there will be haters. There will be those mimicking and those trying to intimidate. There will be personal things coming into business ordeals. Humans will be humans. I’ve learned to take a neutral approach to everything. Rarely is something directed at you actually about you…. so why be effected by it? We’re all a reflection off the people we interact with, after all, so how they react or act is generally them expressing their own issues- not attacking yours. Beware of these people, but don’t engage. Engaging feeds a fire that is better left to simmer on it’s own. You do you, boo. 

 I think the biggest lesson that’s come out of all these little ones is that staying true to myself, and what I value as my purpose, has to come above all other things. Doing my job when I’m not in top form doesn’t do anyone good. Not only do I lack energy and intuition with my clients, they don’t draw the same value from my side of the deal. It’s okay to step back and rejuvenate once in a while, and it’s even more important to do regular maintenance on yourself to prevent burn out on ongoing fatigue. Self care is a huge enhancement to your business! 

Living and learning, everyday. I’m still completely enamoured by my career and excited to see what’s coming in the next few years. Every year comes with new exciting developments (every week, sometimes!).


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